Tata Motors Considers Franchising Route

Its a giant leap for franchising. Another multinational corporation after Airtel, Tata Motors Ltd now considers franchise and authorised dealership model to expand its sales outlets and customer care centres in the next few years.
Tata Motors which is India's largest commercial vehicle manufacturer plan to open 600 sales outlets for its small LCV's. They also plan to add 200 customer care centres which take the total centres from 800 to 1000 in the next few years. This would help the company service its ever growing consumer base.
This step by the company shows that they take the growth in the rural market (small towns and villages) seriously.

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Impresario Hospitality to expand brand MOCHA

Impresario Hospitality, who also operates 15-odd restaurants of other brands including Smoke House Grill, Salf Water Cafe and Del Italia, plans to take MOCHA to Tier II cities such as Ludhiana and North Eastern cities.

MOCHA currently operates more than 20 outlets in major metros including Delhi NCR, Bangalore and Mumbai.

The company is looking at tapping the upwardly mobile urban consumers in small cities who are on the loom out for brands in the estimated Rs 700 crore Indian organised cafe retail market. The new outlets would be a mix of company-owned and franchise operated.The Company is also giving a new touch to its menu by bringing in new beverages and dishes with Mexican, Italian and Moroccan flavors, said by a senior company official.

Mumbai-based Impresario Entertainment and Hospitality Private Limited (IEHPL), which is into restaurant business, plans to invest around Rs 20 crore by 2010 to expand its presence in all the metros through its brand Mocha, according to managing director Riyaaz Amlani.

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Refeel Cartridge's brain child ClubLaptop requires franchisee.

ClubLaptop is an initiative from India’s leading printer cartridge recharging chain, “Refeel Cartridge Store”, having a presence at over 100 locations across 70 cities.  Now they are planning to open 350 stores in the next 3 years. Currently it has 5 stores operating in cities like Navi Mumbai, Bangalore, Ghaziabad and Jodhpur, while another 14 will be opening by the end of this year.

For Club Laptop, a prospective franchisee needs to invest about Rs 4-6 lakhs with minimum space of 200 sq. ft. He can expect to breakeven within 3-4 months, while a RoI can be achieved within 12 months. Though the concept is new, there is tremendous potential in the country. Customers will get fast and affordable laptop repair and services. ClubLaptop stands out as a better alternative to authorized service centres, fast turn around time and world class service

The company is positive enough to be the market leader in providing complete solutions for laptop care and its accessories.

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Devyani International to open chain of bar franchisee across India

RJ Corp owned Devyani International, which has brands like Pizza Hut, KFC and Costa Coffee under its umbrella, is all set to serve hotter stuff by opening a countrywide chain of bars, a company official said.

The company plans to open 12 bars across India over the next two years. The bars will be branded under the name Foodie's Bar.

It has already opened the first outlet at New Delhi domestic airport and Mumbai airport will be its 2nd destination which will open by mid of next month. Two more will come up this year at high-street locations in Delhi and Bangalore, added by the company official.

Domino's India now eyes the Tier II cities for expansion

Domino's Pizza plans to expand to smaller towns in India. Boasting of a 65% market share in the Rs 1000 Cr Indian Pizza Market, the company is aggressive on brand building including increased spending on marketing and special offers.

In terms of top global markets for Domino's, India is currently ranked at ninth position.

Domino's currently has 19 pizza variants in the Indian market, besides five non-pizza items, including choco lava cakes and pasta which were introduced last year.

The company will undertake a major brand building exercise which will include substantial use of advertising, besides special offers.

Bhartia Group-promoted Jubilant Foodworks is the Indian master franchise for Domino's Pizza. Earlier this year, the company went for an IPO in India, becoming only the fourth subsidiary outside the USA where the brand is listed.

Hamleys first store opened in Mumbai

Hamleys first store in country is now open in Mumbai. Hamleys, is a 250 year-old toy retailer of the UK. The first store was opened in a franchise agreement with Reliance Retail, a wholly owned subsidiary of Reliance Industries. Besides this, the company is going to open its next store in Chennai of 10,000 sq ft. in size. 

The company plans to invest Rs 150 crore in the next seven years to set up 20 more stores across the country, including tier-II cities.

Apart from stocking Hamleys merchandise, Reliance Retail will stock products that are exclusively available to the UK retailer. Other global brands from companies such as Mattel and Funskool will also be available at these outlets. 

The company is looking at spending around Rs 50 lakh on advertisement for the first store.

Yum Restaurants on expansion of KFC outlets in India

Yum! Restaurants India has plans to expand KFC in India. It plans to open 120 KFC outlets in 2010 with a investment of $ 20 million.

To celebrate KFC's 70 years of existence, the company said that they will launch a free sampling programme for customers. As part of this programme, 70,000 pieces of chicken will be sampled in more than 70 stores in 13 cities. It also plans to launch a new television campaign with Sharman Joshi.

After KFC and Pizza Hut, Yum Restaurants recently launched its third eatery brand, Taco Bell, in Bangalore. The company's further plans is to increase its outlet to 500 by 2015 for which it will have to invest around $ 300 million.