Yum! Restaurants India has plans to expand KFC in India. It plans to open 120 KFC outlets in 2010 with a investment of $ 20 million.
To celebrate KFC's 70 years of existence, the company said that they will launch a free sampling programme for customers. As part of this programme, 70,000 pieces of chicken will be sampled in more than 70 stores in 13 cities. It also plans to launch a new television campaign with Sharman Joshi.
After KFC and Pizza Hut, Yum Restaurants recently launched its third eatery brand, Taco Bell, in Bangalore. The company's further plans is to increase its outlet to 500 by 2015 for which it will have to invest around $ 300 million.
No comments:
Post a Comment