Its a giant leap for franchising. Another multinational corporation after Airtel, Tata Motors Ltd now considers franchise and authorised dealership model to expand its sales outlets and customer care centres in the next few years.
Tata Motors which is India's largest commercial vehicle manufacturer plan to open 600 sales outlets for its small LCV's. They also plan to add 200 customer care centres which take the total centres from 800 to 1000 in the next few years. This would help the company service its ever growing consumer base.
This step by the company shows that they take the growth in the rural market (small towns and villages) seriously.
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