Domino's Pizza plans to expand to smaller towns in India. Boasting of a 65% market share in the Rs 1000 Cr Indian Pizza Market, the company is aggressive on brand building including increased spending on marketing and special offers.
In terms of top global markets for Domino's, India is currently ranked at ninth position.
Domino's currently has 19 pizza variants in the Indian market, besides five non-pizza items, including choco lava cakes and pasta which were introduced last year.
The company will undertake a major brand building exercise which will include substantial use of advertising, besides special offers.
Bhartia Group-promoted Jubilant Foodworks is the Indian master franchise for Domino's Pizza. Earlier this year, the company went for an IPO in India, becoming only the fourth subsidiary outside the USA where the brand is listed.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment