Impresario Hospitality, who also operates 15-odd restaurants of other brands including Smoke House Grill, Salf Water Cafe and Del Italia, plans to take MOCHA to Tier II cities such as Ludhiana and North Eastern cities.
MOCHA currently operates more than 20 outlets in major metros including Delhi NCR, Bangalore and Mumbai.
The company is looking at tapping the upwardly mobile urban consumers in small cities who are on the loom out for brands in the estimated Rs 700 crore Indian organised cafe retail market. The new outlets would be a mix of company-owned and franchise operated.The Company is also giving a new touch to its menu by bringing in new beverages and dishes with Mexican, Italian and Moroccan flavors, said by a senior company official.
Mumbai-based Impresario Entertainment and Hospitality Private Limited (IEHPL), which is into restaurant business, plans to invest around Rs 20 crore by 2010 to expand its presence in all the metros through its brand Mocha, according to managing director Riyaaz Amlani.
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