Hamleys first store in country is now open in Mumbai. Hamleys, is a 250 year-old toy retailer of the UK. The first store was opened in a franchise agreement with Reliance Retail, a wholly owned subsidiary of Reliance Industries. Besides this, the company is going to open its next store in Chennai of 10,000 sq ft. in size.
The company plans to invest Rs 150 crore in the next seven years to set up 20 more stores across the country, including tier-II cities.
Apart from stocking Hamleys merchandise, Reliance Retail will stock products that are exclusively available to the UK retailer. Other global brands from companies such as Mattel and Funskool will also be available at these outlets.
The company is looking at spending around Rs 50 lakh on advertisement for the first store.
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