Brainsmiths Education to expand via franchise route

Brainsmiths Education, Indore-based leading training institute for IIT JEE/AIIM /AIEEE/AIPMT, is now planning to spread its wings through the franchise route. The company plans to open at least 200 centres over three years with focus on tier II and III cities. In the first year, it plans to add at least 23 more to its existing seven centres. 

Speaking to Inside Franchising, Jean Thomas John, director, Brainsmiths Education Pvt Ltd, said, "The core curriculum for Science and Mathematics, approved by the government recently, has been quite a welcome move. This will enable us to expand our business via franchising as we can have just one curriculum across all centres in the country. Earlier each state had its own curriculum and we had to offer state-specific material, which was a major hurdle. Now our focus will be on tier II & III cities as our model is best suited for these." 

Brainsmiths is looking to open centres in Karnataka and Kerala in the South, while in the West it is looking at cities like Nasik, Ahmednagar, etc. In Gujarat, they are targeting cities like Vadodara, Rajkot, etc., while in the North it is eyeing Ludhiana to start off with. The company is also looking to open at least 10 centres in cities like Bhopal, Jabalpur and the like. "Most of our expansion will be through the franchise route but we want to have at least one company-owned centre in each state," states John. 

Brainsmiths will offer the advantage of highly researched scientific study material and a faculty that is comparable to the best in the country. The franchisee may need to have educational background, or be a retired person from any service industry or even ex-army personnel. "We are not looking for regular investors because this business requires proper interest and monitoring," adds John. 

The area would be between 1,000 sq ft and 1,500 sq ft. The total investment would be about Rs 7 lakh, inclusive of the franchisee fee for all tier II & III cities. For metros, the investment may vary a little. The franchisee can breakeven within a year, while expecting a Return of Investment (RoI) of 85-90 per cent. 

Elaborating on the future of the coaching industry, John adds, "In every budget, the allocation of money to the education sector is increasing. Moreover, the government has already announced the opening of more IITs, NIITs and six new AIIMS. Further, it also plans to develop state-of-art colleges. Hence, the coaching industry is definitely going to boom and it has a very bright future." 

In less than nine years, Brainsmiths has enrolled more than 3,000 students. With seven operational centres across the region and many more in the offing, Brainsmiths is all set to lead in the education training space. 

Source: Franchise-Plus