Domino's India is aiming to become the top five markets in the world for Domino's Inc and is planning to open up 500 outlets in India by 2013. The company, which recently unveiled its 300th store in the domestic market, is aiming to achieve a turnover of Rs 420 crore by end of the financial year 2009-2010.
"India is a potential market. As of now, India contributes close to two and a half per cent to the overall global turnover. It is amongst the top 10 markets for us. It would probably contribute 5 per cent to the total global turnover to the total worldwide turnover. It would figure amongst the top five markets in the world in next few. Last year, India has been the fastest growing market for Domino's," Patrick Doyle, the new global CEO of Domino's Pizza, said.
"By March 2010, Domino's India would be a Rs 420 crore company in terms of turnover. We have opened 65 new outlets in India over the last one-year. By end of this financial year, we would have 306 stores. A similar number of stores would come up during 2010-11 financial year. Domino's India has also recruited close to 1,800 new employees for their new outlets to cater to the consumers. With every new store we open we employ 25 new people," said the CEO of Domino's Pizza India, Ajay Kaul.
The company is planning to invest around Rs 55 crore for expansion in the coming financial years. While 70 per cent of the company's sales come from home delivery, the rest 30 per cent is over-the-counter sales for Domino's India.
Interestingly, Domino's, which is known for being an expert in delivery business, has failed to establish the market in China, another Asian market where it entered five years ago. It has only 16 stores in the country so far.
"In India, we capture approximately 65 per cent of the Pizza delivery market which is of course a sub-set of the pizza and pasta which probably be the 2 per cent of the overall Rs 60,000 crore fast food market in the domestic market. We have almost 47 per cent market share in the overall pizza and pasta market in India today," said Kaul.
Source: Franchise-Plus
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