Jotun Paints, producers and suppliers of paints and coatings, is extending its retail presence across Kerala by setting up 80 retail stores (mostly via franchise route) by 2011 from the present 55.
According to Percy Jijina, general manager, decorative, Jotun India Pvt Ltd, Kerala decorative paint market in the organised sector is estimated at Rs 600 crore and it offers the company several lucrative opportunities to expand its presence both in terms of production as well as distribution.
Jijina said that the paint industry in the country is growing at the rate of 15 per cent, in spite of the economic slowdown, and Jotun has achieved a turnover of Rs 270 crore last year.
The target is to achieve Rs 360 crore during this calendar year. The company has adopted a global strategy of retailing through exclusive showrooms to allow the consumer to explore a wide range of options.
These showrooms have been set up by the group through a franchisee route and are managed by specially trained personnel, Jijina added.
Source: franchise-plus
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