“With experience in travel of over 35 years and access to 365 travel writers across the world, no other magazine can offer the kind of advice that Lonely Planet can,” said Tarun Rai, CEO, Worldwide Media at the launch of Lonely Planet Magazine India in Mumbai.
The magazine, which is a modified format of Lonely Planet guide, was founded in 1972 by Tony and Maureen Miller and publishes 500 titles, is being aimed at affluent, urban couples in the age group of 30 to 50 years. Over 6.5 million copies of Lonely Planet guides are sold around the world every year apart from 49 million page impressions and five million unique visitors on its website every month.
“The Lonely Planet Magazine India is truly expansive in its content. It helps one dream and plan their future travel. It’s really a stunning showcase of the why of travel,” said Debolin Sen, Brand Publisher, Lonely Planet Magazine India.
The magazine would consist of sections such as postcards where readers share stories of where they have been, 5 easy trips that give inspiring trip ideas, which are easy on the pocket and hassle free, writing home – opinion pieces that put the spotlight on interesting destinations, travel features, knowledge and expert advice from resident writers and mini holiday guides. Its content would feature not only well-researched and thought through travel features replete with maps, guides and information, but will also provide trusted, independent information and advice that’s being gathered without fear or favour, covering a range of budgets to readers who can either follow the magazine’s advice or use it as a starting point to research on their travel destination.
Source: Audience Matters
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