Lite Bite intends to become Rs 500 crore brand by 2015

Lite Bite Foods, promoted by Amit Burman, vice chairman of FMCG major Dabur India, in his individual capacity, is aiming to become a Rs 500-crore food company by 2015. The company operates a bunch of eatery brands including Subway, Fresco, Asia 7, Punjab Grill, Baker Street and Pino's Pasta Pizza.

"The company is in the process of investing Rs 120 crore in next five years and is planning to open 250 eateries that would include its quick service restaurant (QSR) brands and casual dining restaurants over the next five years," Burman said while announcing the launch of Gautemala-based QSR brand, Pollo Campero, known for its fried chicken menu. 

Pollo Campero will be the latest addition to the list. 

"Being a Latin fried chicken restaurant chain, Pollo Campero would be directly competing with KFC. Having said that, we are not looking at opening as many restaurants as KFC has in India. Today, we have just opened our first trial outlet in Ambience Mall in Gurgaon. We are planning to open 50 Pollo Campero outlets in the next 5 years. Most of these restaurants would be in the metros of Delhi, Mumbai, Hyderabad and Chennai," Burman added. 

Pollo Campero has 350 restaurants in 13 countries, including 50 in the US.