INTEX to open 100 retail stores

Intex Technologies has announced the opening of its first store (300 sq ft) in small format retail chain, Intex Square in Amritsar, Punjab. Meanwhile, the company aims to open more than 100 Intex Square outlets by March 2011 with an investment of over Rs100 crore. 

Ramesh A Vaswani, executive vice chairman, Intex Technologies said, “We have had a good exposure of the retail segment through our shop-in-shop endeavour started about two years ago. We took this to the next level in Sep 2009 by opening our first Intex Square (Meerut, UP). Today, in a span of just four months, we have 11 Intex Square outlets in operation. The rate of growth has been quite satisfying.”  

“Catering to the technology and utility needs of the masses, Intex retail vertical offers a wide range of end-user products comprising more than 350 items. The success, so far, has been achieved through the good support of partners, a dedicated team to look after the operations, strategic presence and a strong after sales service back-up comprising of more than 300 service points. This is a modest beginning. We aim to leverage the brand equity and replicate the same success which we have achieved in the traditional channel over the last 14 years,” Vaswani further added.  

Intex Square is already present in cities such as Meerut, Muzzafarnagar, Saharanpur, Rampur, Hapur, Sitapur, Bijnore, Roorkee, Gwalior and Dehradun.