Viacom 18, a 50-50 joint venture between US based Viacom and Network 18 Group considering the vast opportunities, is contemplating to introduce merchandise for TV channels like Colors and VH1 in India. Given the success of shows like Big Boss and Hit Factory, Viacom 18 is planning to come out with merchandise products for Colors and VH1 in India. Viacom is all set to introduce about 15 new categories like head gear and footwear in 2010.
Presently, Viacom 18’s offerings include paper products, watches, bed sheets and co-branded SIM cards under the brands 'MTV' and 'Roadies', and soft toys under the brand Nickelodeon. In addition to MTV, the company owns and operates TV channels like Colors, Nickelodeon and VH1 in India.
Source: http://www.licenseindia.com/news.php#viacom18id
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